Place Analytics Research Cluster

The emergence of social media platforms and the proliferation of user-generated content (UGC) open new possibilities for analysing a massive amount of data – so-called Big Data, which refers to the large-volume and complex data that come from heterogeneous and autonomous sources with distributed and decentralised control. Such data could be utilised for research and commercial purposes. This research project focuses on the two timely issues: (1) the image analysis and (2) the social media content analysis.
The objectives of this research project are to (1) infer the cognitive and affective image of Bangkok from traveller-generated photos and (2) analyst tweets about COVID-19 and the countries worldwide. These two objectives are part of the place image narrative. Furthermore, this research aims to create a dashboard that could visualise the results to policy makers and destination marketing organisations such as Bangkok Metropolitan Administration (BMA) and Tourism Authority of Thailand (TAT).

(Cluster Manager: Assoc. Prof. Dr. Viriya Taecharungroj, email: viriya.tae@mahidol.edu )